Interbrand and Orbit Gum

Currently my class is working on a re-design project for Orbit Gum. We are working under the instruction of the ever helpful Helen Armstrong. We are working through Interbrand Design Studio out of Cincinnati, Ohio.

So first a little about Interbrand.

Interbrand in an industry leading international brand consultant. They work on brands ranging from Bing to Juicy Fruit.
Here is some of their most recent work:

Awesome.